For their 2023 christmas campaign ALDI once again created a Advent calendar based on the LoyJoy platform.
Business Goals
For their 2023 christmas campaign ALDI once again created a Advent calendar based on the LoyJoy platform. Each day of the ALDIventskalender reveals a new chance to win a range of prizes, from tech products to unique experiences.
Sign up for the ALDI newsletter and daily reminder to never miss opening a door.
Results
Customers loved the new way of interacting.
KPIs from previous years without LoyJoy were significantly exceeded, e.g. higher conversion rates, more participants, and a better retention rate.