Business Goals

An exclusive competition has been developed for the Diamant community on the LoyJoy platform. The prerequisite for participation was a community membership. Following the competition, users had the chance to sign up for the Diamant newsletter.

Results

The community competition quickly proved to be a great success. Not only were there many new registrations for the community, but the optional registration for the newsletter was also used by many users.

In addition to the website, the competition was also advertised on Diamant’s social media channels.

Watch the Case Video