Getting a newsletter signup is quick, building a legally solid consent behind it otherwise often takes forms, click chains and follow-up questions. This template captures marketing consent GDPR-compliant directly in chat. By default a double opt-in is provided: users enter their email address, the agent triggers a confirmation email, only after the click is the consent considered granted.
Consent text, purposes (for example newsletter, product info, phone contact) and mail provider are configurable. Live at CosmosDirekt, Eucerin, Telekom and Kölln, among others, at the Telekom Info Service this approach tripled the conversion rate.
Highlights
Generate marketing permissions:
Double opt-in directly in chat: enter your email address, click the confirmation email, done.
Reduce bounce rates:
Consent is collected in the dialog itself, with no separate form or system switch required.
Spark customer trust:
Transparent consent text and clearly stated purposes strengthen trust in your brand.
Use cases (examples)
Collecting newsletter signups GDPR-compliant in chat
Collecting consent for product info or phone contact
Gathering marketing opt-ins for competitions or campaigns
Activating existing customers for new communication channels
Managing consent across several brands or purposes
What is included in the template?
Guided dialog to capture the email address
Double opt-in process including an automatically triggered confirmation email
Configurable consent text and selectable purposes, for example newsletter, product info or phone contact
Connection to your mail provider for sending the confirmation email
Proven in production at CosmosDirekt, Eucerin, Telekom and Kölln
Get started in under 5 minutes
Install the template
Adjust the consent text and purposes:
Adapt the wording and purposes, such as newsletter, product info or phone contact, to your needs.
Connect a mail provider:
Set up the dispatch of the confirmation email for the double opt-in, for example via Brevo or Mailchimp.
Test and publish:
Click through the opt-in flow once end to end, then go live.
With a double opt-in, consent only counts as granted once a confirmation link in an automatically sent email has been clicked. It is the legally solid standard for email marketing in Germany.
Users enter their email address in chat, the agent automatically triggers a confirmation email. Only after the confirmation link is clicked does the consent count as granted.
Freely configurable, for example newsletter, product info or phone contact. You define the purposes in the no-code editor.
For example Brevo, Mailchimp or another common mail provider, connected via the API client.
Yes. At the Telekom Info Service this approach tripled the conversion rate for marketing opt-ins.
Yes. The double opt-in process runs on the EU-hosted LoyJoy Platform and provides traceable records of consent and confirmation. You configure consent wording, required information and connected systems for your campaign.
