About LoyJoy
Technology that listens. A team that delivers.
LoyJoy is a technology company from Münster, founded in 2018 by Ulf Loetschert and Dr. Ulrich Wolffgang. We are the platform for Agentic Customer Service and Sales via chat and phone. Our ambition is to be the simplest enterprise platform for Agentic Customer Service and Sales. Simple enough for business teams to build their own agents and go live in 2 to 4 weeks. Our AI Agents resolve customer requests, advise on products, and qualify leads. Over 100 enterprise customers in the DACH region rely on LoyJoy, including R+V Versicherung, RTL+, TRUMPF, SCHOTT, Vaillant, ALDI Nord, and 1. FC Köln.
Recognized: German Brand Award 2026 Best of Best (R+V wins with Emmie, built on LoyJoy), OMR Reviews Top Rated Q3/2026, Winner Zurich Innovation Championship 2024.
Behind this lies a simple calculation. A request the agent resolves immediately and completely is at once the cheapest and the best contact.
The Challenge
Why companies must move their customer interface to Agentic AI now
Expectations for customer service are rising: instant availability, competent answers, direct resolution. At the same time, qualified staff are becoming scarcer and cost pressure is increasing.
Many companies have identified Agentic Customer Service as a strategic priority. Yet most projects stop at simply providing information. The reason is not the language model. The models have long been good enough.
The bottleneck is binding action. Anyone who wants to change something rather than merely answer needs three things: secure identification of the customer, read and write access to existing systems, and proof that every action the agent takes remains traceable. Rule-based chatbots fail at complex processes, LLM wrappers hallucinate, and building it in-house with cloud toolkits produces demos instead of end-to-end processes.
Those who don't tackle the AI transformation in customer engagement now will fall behind.
What drives us
Customer issues should be resolved, not just answered. That sounds obvious, but it is not. Most chatbots handle standard questions. Complex requests such as contract changes, technical consultations, or lead qualification still land with overburdened teams.
LoyJoy closes this gap. Our AI Agents execute processes autonomously: in service, they resolve customer requests end-to-end; in sales, they advise on products and qualify leads. They access connected systems such as SAP, Salesforce, or legacy applications. For us, this is not a vision, but daily practice with our customers.
What you can expect from us
- Self-funded and independent
- Founder-owned and built for the long run. This independence lets us align product decisions with customer needs rather than quarterly figures. What moves our customers forward goes into the platform. We also run our AI models independently, on our own hardware in a data center in Germany.
- Long-term partnerships
- Many of our customers have been with us for several years. Over that time we learn their processes, systems and goals deeply and evolve the platform step by step together with their business teams.
- We make you fast
- Self-service is the standard. For enterprises, our delivery team builds with you: project leads and forward deployed AI engineers, from process design through integration to go-live. Directly from the vendor, with no third party in between. A named contact, clear escalation paths and a direct line to the founders come with the service.
- Speed of innovation
- Several releases per month. Our first customers ran generative AI in production at the customer interface in mid-2023, and in late summer 2025 we moved to MCP and an agentic architecture. Since summer 2026 the platform can be managed through Claude Cowork and other AI assistants. Every time without forcing a single customer to migrate. For you, that means: your customer interface always stays ahead, as a service from us to you.
The same principle applies to all four: where we claim a capability, we can demonstrate it. Where it is still missing, we say so.
Made in Germany is not just a slogan for us
Our office is in a historic building in the heart of Münster. A few kilometers away, in Münster's data center, our AI runs on our own hardware: we operate the chat LLM Gemma 4 ourselves. No chat data is sent to external US-based model providers during chat inference.
Our conviction
The customer interface is becoming agentic: customers will soon send their own agents, and companies will answer with agents that resolve requests instantly and completely. We believe that the customer interface is the most important digital asset a company has. Those who do not actively shape it lose control over their own customer relationships. Our task is to guide companies through the AI transformation in customer engagement: with AI Agents that automate service and sales intelligently, efficiently, and compliantly, and that business departments can manage themselves.
What matters to us: Human interaction is too valuable for routine tasks. AI Agents handle the routine. Your employees focus on the moments that count. When issues are resolved end-to-end, loyalty is created. And customers whose problem is solved in seconds rather than minutes experience genuine delight. That is what Loy and Joy stand for in our name.
Founders
Do you have questions, feedback, or would you like to talk in person? Write to us directly, you will receive a personal reply.
Results in practice
A selection of our customer projects. See how companies implement Agentic Customer Service and Sales with LoyJoy.
24/7 AI Customer Service Automation at RTL+
Thanks to generative AI and LoyJoy's no-code platform, 98% of customer inquiries are handled automatically. Only 2% require manual follow-up.
24/7 AI Sales Assistant at TRUMPF
TRUMPF's 'Ask TRUMPF' agent autonomously answers complex technical questions, identifies buying intent, and hands pre-qualified leads to the right sales expert, 24/7 across all time zones.
24/7 AI Assistant Emmie at R+V Versicherung
AI assistant Emmie answers insurance questions instantly, explains complex jargon in plain language, and is available around the clock.
Behind the scenes
Get to know us
In 30 minutes, we will show you which customer requests your agents can resolve starting next month, with concrete examples from your industry.