From Administrative Act to #Freuzeit!
Modern benefits are a key factor in the “War for Talents.” But what good is the best offer if it is hidden behind complex forms and dry intranet pages? R+V Insurance faced exactly this challenge with its Life Work Time Account (LAZ). The solution: An AI assistant named “Lazlo,” based on the LoyJoy platform, which redefines HR service.
The Life Work Time Account (LAZ) of R+V is a powerful tool. It allows employees to accumulate value credits over the years to finance dreams such as a sabbatical or an early release before retirement.
- How does saving work exactly?
- What impact does it have on my social security?
- Is it worth it for me as a career starter?
- What application do I need to fill out?
Traditionally, this meant a high manual consulting effort for the HR department and an information barrier for employees.
“Lazlo”, the AI Leisure Assistant
Instead of relying on another FAQ PDF, R+V opted for a radically human-centered approach. The goal: To transform the “Life Work Time Account” into an experiential #LeisureTime.
This is where “Lazlo” comes into play. As a digital “Leisure Time Assistant,” he is the first point of contact 24/7.
The introduction of Lazlo is a resounding success for all parties involved:
For employees: They receive immediate, individualized, and comprehensible answers to complex questions, anytime and without waiting. The barrier to engaging with their own future planning is drastically lowered.
For the R+V HR department: The number of standard inquiries is massively reduced. The HR team gains valuable time back to focus on strategic tasks and complex individual consultations.
For employer branding: R+V positions itself as a modern, caring, and digital employer that serves its employees with the same care and technology as its external customers.
Through the intelligent combination of a charming persona (Lazlo) and a seamless process integration (LoyJoy), a complex HR topic is transformed into a positive, motivating experience. This is not only efficient, but it is also digital appreciation.
— von Steffen Wichtrup