Business Goals

ALDI has come up with a surprise for its birthday customers.

A LoyJoy chatbot leads birthday customers directly from an invitation email into a personalised dialogue.

In addition to an ALDI Fotowelt voucher code as a gift, participants also have the chance to take part in a competition.

Results

ALDI strengthens the relationship with its customers and increases customer satisfaction with the personalised birthday surprise in the chat.

The seamless transition between email, chatbot and the photo world shop creates a genuine omnichannel approach that retains attention across all channels.

The link to the ALDI Photo World increases lead generation.

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