The Customer

ALDI North is one of the largest retailers in the world and has a strong presence in Europe. The company is known for its efficient business processes and excellent value for money, offering a wide range of high-quality products.

• Turnover 2023: 14.3 billion €
• Over 91,000 employees in eight European countries

The Task

As an enthusiastic customer, ALDI North has already successfully implemented numerous projects with LoyJoy based on various use cases. From advent calendars to competitions of all kinds, there are many ideas for different challenges that require different solutions.

• Marketing consents
• Increase engagement
• Increase sales

Customised solutions: Advent calendars

Following its great success in 2023, ALDI North also relied on LoyJoy in 2024 to increase customer enthusiasm during the Christmas season. The Advent calendars are a valuable traffic guarantor with increasing success every year. They lead to a high level of participation and a fantastic conversion rate!

Watch the Case Video

Customised solutions: Participatory campaigns & content formats

Participatory campaigns such as ‘A Taste of ALDI North’ invite the community to get creative and become part of an ALDI format. The LoyJoy chatbot becomes an application tool - participants are guided into the chat via social media to apply with their own recipes or recommendations.

Individuelle Lösungen: Raffles

ALDI North regularly uses competitions to collect customer data, generate leads and increase reach. The competitions are interactive, entertaining and perfectly tailored to the respective target group. Changing themes and visual highlights ensure lasting engagement.

Watch the Case Video

Watch the Case Video

Summary

As one of the leading discounters, ALDI Nord uses LoyJoy to organise customer loyalty, interaction and data collection in an innovative way.

The collaboration with LoyJoy has increased marketing consent, successfully established new channels such as WhatsApp and significantly increased user activation. The ALDI team is delighted with high participation, strong conversion rates and simple technical implementation.