Business Goals

To mark the milestone of 35,000 subscribers to the new ALDI North WhatsApp channel, ALDI developed a raffle based on the LoyJoy platform. The background to this was, on the one hand, obtaining marketing consent and, on the other, asking participants how they rated the WhatsApp channel and what could be improved.

Results

With the playful approach of the LoyJoy platform, ALDI has already managed to generate over 7 thousand new followers for the ALDI North WhatsApp channel. At the same time, 50% of participants used the feedback field and shared their ideas for improvement.

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