Success Cases
Bionorica Canephron® Chat
Bionorica has developed a chatbot that offers a self-test about cystitis, promotes the product Canephron®, and includes a newsletter registration.
Business Goals
The pharmaceutical company Bionorica is offering its customers a new experience for the product Canephron®.
The chatbot “Vroni” offers a free cystitis test and links to interesting articles on the subject of cystitis. Interested parties can also sign up for the Bionorica newsletter.
Results
Implemented on the Canephron® website and developed on the LoyJoy Conversational Platform, “Vroni” offers interested parties important information about cystitis and at the same time introduces the Canephron® product.
In addition, anonymized data is collected for studies and internal purposes.