Consumer Brands
congstar: Christmas quiz and Easter raffle in chat
congstar runs seasonal campaigns on LoyJoy: almost 200,000 chats for the Christmas quiz, 128,000 Easter entries and a 95 % conversion rate.
Mobile provider congstar repeatedly uses the LoyJoy Platform for seasonal campaigns. Instead of only advertising to customers, congstar engages them in dialogue, with a quiz at Christmas and a raffle at Easter.
Results at a glance
- Almost 200,000 chats started for the Christmas quiz
- Over 128,000 Easter raffle entries
- 95 % conversion rate at Easter
Starting point
Classic seasonal advertising reaches customers passively and rarely produces data for follow-up communication. congstar wanted interactive campaigns to strengthen loyalty, win new customers and generate newsletter sign-ups.
Christmas quiz
Besides quiz questions, users could find out which Christmas type they are. Matching animations created a consistent experience, and a link at the end led directly to the raffle sign-up.
Easter raffle
At Easter, a playful dialogue guided users through an Easter experience that went far beyond a classic raffle. Along the way, congstar collected consents and data for further customer communication.
Conclusion
Both formats were very well received and increased brand awareness. For congstar, interactive seasonal campaigns have become a repeatable building block for loyalty and lead generation. congstar also uses LoyJoy in service, for example with the prepaid top-up advisor.
