congstar

Business Goals

The telecommunications brand Congstar wanted to replace their traditional Easter raffle campaign with an innovative, digital experience. The goal was to strengthen customer loyalty and acquire new customers.

With an entertaining and playful chatbot approach, the LoyJoy Conversational Platform was designed to create a unique Easter experience that goes far beyond a conventional raffle.

At the same time, valuable customer data should be collected and newsletter registrations generated to improve long-term customer communication.

Results

LoyJoy’s conversational platform with an integrated gamified approach led to over 128,000 participants, exceeding all expectations. With an exceptional conversion rate of 95%, Congstar’s Easter Raffle was a resounding success.

The high participation numbers and impressive conversion rate showed that customers responded very well to the innovative chat format. The positive response underscored the viral success of the campaign and significantly increased Congstar’s brand awareness.

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