Success Cases
Eucerin Patient Brochure
Eucerin uses LoyJoy to create a digital patient brochure that is flexibly accessible via QR code from any mobile device.
Eucerin is introducing a digital patient brochure that supports pharmacies and dermatologists in advising patients individually, accessible everywhere and no longer tied to a printed edition.
Initial Situation
To support pharmacies and dermatologists in advising patients individually, Eucerin wanted to replace the classic, printed brochure with a digital version that can be accessed flexibly from any mobile device via QR code. Eucerin uses LoyJoy as the central app for this.
Solution Concept
With LoyJoy, a chatbot was created that turns the patient brochure into a chat dialogue, guiding patients through a conversation about various skin conditions and matching products instead of leaving them with plain reading material.
Results
With LoyJoy as a technology platform, Eucerin achieves innovative digital advice on various skin conditions and products in a chat dialogue that gives patients exactly the answers they need in the moment. The expansion speaks for itself: in addition to the patient brochure on acne, four more digital brochures are currently in the works.