Business Goals

To increase sales and the number of newsletter subscriptions, Ferrero wanted to introduce an innovative customer sweepstakes at the beginning of the summer that goes beyond a traditional contest.

The goal was to strengthen the popular Kinder brand through an interactive, playful experience while simultaneously collecting valuable customer data. Customers should be motivated to sign up for the newsletter through an entertaining quiz and attractive prizes.

Ferrero aimed not only to increase reach but also to sustainably strengthen customer loyalty through an entertaining brand experience.

Results

By using the LoyJoy conversational platform, this innovative gamification contributes to a significantly improved customer experience and notably strengthened loyalty to the Kinder brand.

With an impressive 86% of opened chats leading to active interaction and an exceptional conversion rate of 93%, the campaign exceeded all expectations. The high engagement rate demonstrated strong participant interest in the interactive format.

The sweepstakes generated a considerable number of new newsletter subscribers and noticeably increased the online presence of the promoted Kinder products during the campaign period.

Watch the Case Video

Play