Business Goals

Hansaplast, a leading provider of wound care, uses LoyJoy to obtain newsletter feedback directly in the chat.

The chatbot asks for topic preferences, subscription motivation and desired mailing frequency.

It then collects open feedback and directs users directly to other Hansaplast channels such as Facebook and Instagram via links.

Results

Thanks to LoyJoy, Hansaplast receives immediately usable customer insights to further optimise the newsletter.

Hansaplast can also use the collected responses and data to drive profile enrichment and thus create more precise customer profiles.

The linking of other brand channels also directs qualified traffic to Facebook and Instagram.

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