Business Goals

Kölln has developed LoyJoy, a chatbot with which users can win a large package of the new RELOAT drinkable meal.

Participants are directed to the chat via the newsletter. There they answer questions about the drinkable meal.

This gives Kölln valuable insights into customers’ preferences and needs.

They also enter their e-mail address to be notified if they win. Opt-ins are also gained in the process.

Results

The playful approach of the LoyJoy platform enables Kölln to arouse customers’ interest in the new product in a targeted manner.

Kölln can use the answers and data collected to drive profile enrichment and thus make customer profiles more precise in order to develop personalised offers.

Watch the Case Video