Business Goals

Melitta relies on digital solutions to optimise the customer journey.

With the help of a chatbot from LoyJoy, Melitta is launching a cashback campaign for its customers in Austria.

Customers who have purchased a Melitta machine from MediaMarkt can use the chatbot to scan the barcode on the packaging and enter their bank details to receive €100 cashback.

Results

The chatbot enables customers to participate in the cashback campaign quickly and easily.

Thanks to the simple data collection and automation of the process, enquiries can be processed efficiently.

This promotes high participation rates and a positive user experience.

Watch the Case Video