Success Cases
Melitta OTTO Anniversary: Chatbot Promotion
To mark OTTO's anniversary, Melitta has launched a special customer promotion with LoyJoy – interactive, digital, and creating genuine brand excitement.
To mark OTTO’s anniversary, Melitta launched a special promotion for its customers with a chatbot.
Initial Situation
Customers who had bought their Melitta appliance via OTTO wanted to secure a free gift as easily as possible. At the same time, Melitta wanted to use the opportunity to gain relevant customer insights.
Solution
The chatbot guides customers through exactly this process: they select their purchased Melitta appliance and upload a photo of the receipt to secure their gift. In the same dialogue, the chatbot asks about the most important purchase criteria, giving Melitta relevant customer insights without a separate survey.
Results
- LoyJoy enables Melitta to efficiently collect detailed customer data and drive profile enrichment.
- At the same time, the chatbot ensures a smooth, user-friendly experience and strengthens brand loyalty through direct interaction with customers.