Business Goals

To mark OTTO’s anniversary, Melitta has launched a promotion for its customers.

Customers who bought their Melitta appliance via OTTO were able to secure a free gift with the help of the LoyJoy chatbot.

The chatbot allows customers to simply select their purchased Melitta appliance and upload a photo of the receipt.

By querying the most important purchase criteria, Melitta gains relevant customer insights.

Results

LoyJoy enables Melitta to efficiently collect detailed customer data and drive profile enrichment.

The chatbot ensures a smooth, user-friendly experience and supports brand loyalty through direct interaction with customers.

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