This year, the Advent calendar campaigns and Advent competitions are once again generating Christmas cheer. The chats created with the LoyJoy Conversational Platform create interactive experiences. Companies from the retail, delicatessen, finance and energy supply sectors use the chatbots to surprise their customers with creative ideas, exciting competitions and personalized content. The high level of customer enthusiasm enables brands to strengthen the bond with their customers, achieve impressive conversion rates and generate targeted opt-ins. In addition to the well-known and popular ALDI event calendar from ALDI North, there were also new exciting campaigns this year, including from delicatessen specialist Savencia and Westerwald Bank. Whether regional charm, culinary highlights or attractive main prizes - the 2024 Advent calendars offer something for everyone and make the pre-Christmas period a special experience. Here are the highlights of this year’s campaigns:

ALDIventskalender

The ALDIventskalender 2024 from ALDI North sweetens the Christmas season with daily chances to win fantastic prizes! 🎄✨ A new door opens every day, concealing prizes ranging from technical highlights to extraordinary experiences. By uploading their receipts, customers can increase their chances of winning and secure the main prize, a campervan! As well as being able to sign up for the ALDI newsletter, customers can also opt-in to receive handy daily reminders so they never miss a door. On some days, participation is possible exclusively via the ALDI North app to familiarize customers with the app in a fun way.

Westerwald Bank raffle

The chatbot on the Westerwald Bank website brings the Christmas spirit directly to visitors with an interactive competition. It asks participants questions about financial topics and the bank’s services, imparting knowledge in a fun way. With its clear and user-friendly structure, the chatbot guides visitors through the competition and makes it easy to take part. At the end, the chatbot asks for the necessary contact details, such as name and email address, in order to notify the winners - in compliance with the GDPR, of course. With its festive design and targeted approach, the chatbot creates a personal connection, increases brand loyalty and makes the competition a special highlight of the Christmas season. 🌟🎄🏦

Ich liebe Käse: Culinary surprises

The Ich liebe Käse advent calendar 2024 from Salvencia is a treat for gourmets. Every day, a door opens with high-quality prizes such as delicatessen packages, exclusive kitchen accessories or experiences. The main prize? A luxurious stay at the BEECH Resort Plauer See. It’s easy to take part: open the corresponding door on the website every day and, with a little luck, win one of the coveted prizes. Regular participation increases the chances of winning the main prize. The Advent calendar not only offers the chance to win great prizes, but also inspiration for festive cheese delights and creative recipe ideas to make the Advent season even more enjoyable. A must for anyone who loves cheese and wants to enrich the Christmas season with special surprises. 🧀🎄✨ For cheese lovers in Austria, Ich liebe Käse is launching the raffle for five exclusive Furore brand delicatessen packages for the first Advent. In the interactive chat, users answer questions about their favorite Furore products for a chance to win one of the coveted delicatessen packages. At the end, the e-mail address is requested so that the lucky winners can be contacted. A delicious start to the Advent season that runs until December 15. 🧀🇦🇹✨

Energy suppliers: Christmas campaigns with a regional focus

Stadtwerke Witten and Herne offer interactive competitions in their Advent calendars that are specially tailored to their customers in order to strengthen their regional ties. Whether exciting questions about the region or exclusive prizes such as a Monopoly game with a local connection - these campaigns show how companies can actively involve and inspire their customers during the Christmas season. 🏙️🎄

LoyJoy: The platform for interactive and successful campaigns

The 2024 Advent calendars and Advent competitions are an impressive example of how the LoyJoy Conversational Platform helps companies to create interactive and personalized experiences. From the daily opening of virtual doors to exciting questions and attractive prizes - the platform offers a wide range of opportunities to make the Christmas season magical for customers and strengthen brand loyalty at the same time.
With its no-code approach, LoyJoy enables simple and fast implementation of various goals - from interactive competitions and lead generation to process automation and AI-supported support. By integrating generative AI such as GPT-4 Turbo, which is hosted in the EU in compliance with GDPR, chat experiences can be created that are informative, playful and emotional at the same time. Whether it’s an advent calendar, marketing campaigns or customer service: LoyJoy allows you to create unique experiences that leave a lasting impression on your customers. Now is the perfect time to plan your next successful campaign! 🎄✨

• by Laura Knittel