Business Goals

ALDI North also relied on the LoyJoy platform in 2024 to increase excitement during the Christmas season. Daily chances to win and the option to stay informed through newsletter subscriptions encouraged customer interaction. Uploading a receipt provided additional motivation to reach the grand prize.

Results

The ALDI North Group’s 2024 Christmas campaign recorded an increase in the number of participants and calls. The integration of the LoyJoy platform activated many customers every day. The combination of competitions and receipt uploads boosted integration and engagement.

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