Business Goals

The mobile phone provider Congstar uses the LoyJoy platform for an interactive Christmas quiz.

In addition to exciting quiz questions, customers were able to find out what type of Christmas person they are.

Coherent animations provided a unique experience in the run-up to Christmas.

At the end, a link led to the raffle entry form.

Results

The festive quiz format generated a high level of customer interaction and positive feedback with almost 200,000 chats started.

By using the LoyJoy conversational platform, this gamification contributes to an improved customer experience and promotes loyalty to Congstar.

Watch the Case Video