Business Goals

To mark its new partnership with PAYBACK, EDEKA launched an exclusive Christmas quiz for employees. Participants were able to test their knowledge in a fun way and win attractive PAYBACK vouchers - a creative campaign to mark the launch of the bonus programme.

Results

The campaign was extremely well received by employees. The KPIs of previous years, without the use of LoyJoy, were clearly exceeded. Impressive: over 90% of users who started the chat actively participated. A success story with continued potential!

Watch the Case Video