Business Goals

To increase customer loyalty and sales, ALDI created an entirely new fashion collection, “ALDI Original”. The pieces were created by artists from all over Germany.

A raffle was set up where users had to upload an ALDI receipt. The more receipts were uploaded, the higher the chance of winning an exclusive ALDI Original piece. The chat was implemented on TikTok, Snapchat, Instagram, in ALDI stores and on the website.

Results

The ALDI Original raffle was a huge success. The implementation on multiple channels led to a skyrocketing interactions rate with a huge number of conversations. Additionally, the chat was shared multiple times with friends or family members.

Fun fact: The most popular piece was the “Hoodie Milchmäuse”, which is pictured on the next page.

Watch the Case Video